NewYorkTimesCo signaled on Tuesday thatadvertising spending was picking up faster than market expectations after thenews publisher beat Wall Street estimates forsecond-quarterresults, sending its shares higher by more than 6 percent. The company has been bundling access tonews reports and articles with a diverse portfolio of products from podcasts and games to product recommendations as it looks to boost engagement and retain users. Demand foradvertisement spots is on areboundafter economic uncertainty forced companies to trimadspending. Hospitality, travel and retail are among the sectors boostingadspend. TheNewYorkTimesexpects totaladvertising revenue to be flat in the thi...
Keep on reading: New York Times signals ad market rebound with strong Q2 results
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Keep on reading: New York Times signals ad market rebound with strong Q2 results
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