The ‘L factor’ that can make you a star, according to film producer Joji Alonso

You have to have libog (loosely means lust), but put in a sanitized context." This was according to film producer Joji Alonso when Inquirer Entertainment asked her what someone like her sees in an artist to say that the latter will eventually end up as a star. "I'd rather not use that word, though. Let's just say he has to have an 'it factor.' One example is Kit (Thompson, lead actor in the drama 'Belle Douleur,' which she directed and produced). Before casting him, there were other options but my team and I just couldn't find that 'L factor' in them. I said, how do I entice my audience to watch? They have to fall in love with the character, and that character has to be able to...

Keep on reading: The ‘L factor’ that can make you a star, according to film producer Joji Alonso

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