Starbucks PH increases prices by P5 as sugar prices rise

Rustan Coffee Corp. , Starbucks' sole licensee in the Philippines, said on Tuesday it had started implementing a P5-increase in the prices of all their beverages. Starbucks Philippines marketing and global responsibility manager Maria Rosario Vilchez confirmed the price adjustments in a message sent to the Inquirer. "We regularly review pricing to allow us to properly balance the experience we provide customers with our need to effectively run the business," she said. The company executive did not give particular reasons for the price increase, but employees from several stores said it was connected to the prevailing high prices as well as supply shortage of sugar. "We remain...

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