Marketing research could be defined as gathering the information that is needed to make decisions about a business. Let's look at some data from McKinsey & Company, which was gathered after the first year of the pandemic: More than 60% of consumers have changed their shopping habits and they intend to stick with them; 40% of consumers have tried new brands; and Only 12% said that they will shop from the same retailers and brands as they did the year before. If you are only realizing these data points now, your business may be challenged to continue successfully capturing the purchases of your customers. We asked our subject matter expert on Marketing, Ms. Jing...
Keep on reading: Is Marketing Research still relevant in this time of volatility?
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